Comments on: Book-Buying = Addiction. Good marketing slogan? Not so much

By: Are you IndieBound? We’re Going to Be. : State of Independents

Are you IndieBound? We’re Going to Be. : State of Independents — Sun, 07 Mar 2010 11:17:04 +0000

[...] also something we’ve been advocating since last summer’s pathetic attempt to develop bookaholism as an industry-wide marketing concept (see how we suggested using the Eat, Sleep, Read slogan [...]

By: The Fidra Blog » Blog Archive » Bookaholism - not dead, but probably terminal

Thu, 20 Aug 2009 13:05:52 +0000

[...] only in the comments section on The Bookseller’s online edition – and when I wrote about it here and here the idea was given fairly short shrift by our commenters. Since then I haven’t [...]

By: The Fidra Blog » Blog Archive » Bookshop manager job

The Fidra Blog » Blog Archive » Bookshop manager job — Wed, 08 Jul 2009 10:22:55 +0000

[...] events and have good marketing ideas (agreeing with us that ‘bookaholism’ is a lousy idea for a marketing strategy is probably A Good Thing). You also need to be well-read and to be a strong fiction buyer as we [...]

By: Vanessa

Vanessa — Thu, 04 Jun 2009 10:31:56 +0000

Ali – love the ABA slogan and in the new blog post I’ve appropriated it for my own ends.

Silver Eel – quite liked the quotes on the W’stone’s bags. Which I’m horrified to admit. It was simple, interesting, cheap and didn’t detract from the content of the books.

And Jane – you would be rubbish in marketing; you’re far too honest!

By: Dark Puss

Dark Puss — Thu, 04 Jun 2009 08:18:54 +0000

Hello Catriona, this cat likes peace and quiet too!

By: Catriona

Catriona — Wed, 03 Jun 2009 22:04:23 +0000

My fur is ruffled. We cats like to contemplate our potential reading matter in an atmosphere of peace and calm.
Purrhaps it is just as well you did not make it to that meeting! Miaou!

By: Jane

Jane — Wed, 03 Jun 2009 17:47:56 +0000

There has never been a time in my life, not one, when I have wished I was in marketing.

By: Ali

Ali — Wed, 03 Jun 2009 16:20:32 +0000

I was rather fond of the American Booksellers Association ‘Eat. Sleep. Read.’ campaign.

http://www.bookweb.org/files/open/pdf/indiebound/IndieBoundFanManual2009.pdf

And it supports Independents. Hooray.

By: the silver eel

the silver eel — Wed, 03 Jun 2009 16:03:38 +0000

Good…grief.

The only sane response to this is to keep doing what you and other independents do. Individual enterprise, personal recommendation, talking to your customers, and a whole lot of passion and determination. Plus judicious use of the Oxford comma.

Actually they could have done what Waterst… Wa*choke*t… that chain did and simply consulted a copy of the Oxford Dictionary of Quotations for bunch of punchy, memorable quotes to use on their carrier bags. Why not go to the source?