

You know the traditional author event: author chats with chairperson, author reads part of their book, author takes questions from the audience, author signs books for readers? It’s a sound format that has worked ever since authors first went out to promote their books but can feel a little samey after a while.
Last week, we handled the bookselling and signing at an event which raised the bar for all other author events. “Godmother of punk” Patti Smith has a new autobiography out, mostly about her early career and her friendship with the photographer Robert Mapplethorpe and is promoting it with a series of events where she’s read passages from the book and sung acoustic versions of a couple of her songs. You can see part of the event at Foyle’s in London here. She also made appearances at the Oxford Literary Festival and other places but in Glasgow she played a gig at Oran Mor on the Byres Road and her publishers Bloomsbury asked if we would mind heading along the M8 to handle the booksales and signing at the event. We thought about it for about half a second and said of course we would.
It was a dream event in terms of organisation – we didn’t have to worry about the usual ticket sales and promotion; just rock up with the books, float etc. The people at Oran Mor are wonderful to deal with – laid back and friendly and incredibly efficient and we’d love to work with them again.
Never having been to the venue before we thought we might be selling books in some draughty corridor or whatever but in fact we were on a mezzanine at the back just by the bar with a table for Patti to sign about 50 feet away, with fellow Bruntsfield shop-keeper and friend Marie ready to keep the queue in order. We unpacked the books and set the till up to the background of Patti’s soundcheck – as well as songs we would hear later, she sang versions of Perfect Day by Lou Reed and her rendition of REM’s Everybody Hurts made up for the well-intentioned mangling that Simon Cowell gave it after the Haiti earthquake.
After the soundcheck, Patti came over to sign stock and despite the fact that she was knackered, had been travelling for about 7 hours to get to Glasgow that day and hadn’t eaten, she was incredibly gracious and friendly and wanted to sign enough stock so that if she didn’t feel up to signing after the gig everyone who wanted one would still be able to get a signed copy of the book. Then she disappeared off to get some supper and get ready for the gig and Andrew and I were left feeling slightly star-struck.
Her performance was incredible, accompanied by Tony Shanahan on piano and guitar, and included lots of her best known songs such as Dancing Barefoot and the show closer Because the Night (one of my all time favourites) interspersed with readings from the books and her musings on life, death and family. When she asked the audience for questions she was slightly taken aback by the emphatic requests that she sing Rock and Roll Nigger but despite being completely unrehearsed she threw herself into it and the show became even more memorable.
Afterwards, Patti was completely wiped out and although she signed yet more books in her dressing room she decided not to do a signing as such which was completely understandable – it would have been another two to three hours of talking and would have been beyond any of us after a day like that. But everyone who wanted a signed copy of the book got one and we still have a few available at The Edinburgh Bookshop if anyone wants one.
It was a brilliant evening and as unlike work as anything I’ve ever done – quite apart from selling a shed-load of books, we got to see a legendary singer-songwriter give a unique performance. She’s someone who relies on her talent to be memorable rather than succumbing to Madonna-like levels of surgery to try to look 25, wears clothes that are practical and sometimes scruffy (yet still stylish – the cut of the black frock coat she wore for the soundcheck was exquisite) and has based her career on her principles and her creativity rather than by pursuing celebrity. Patti was charming both personally and on stage and if I can have a tenth of her cool at her age – 63 – I’ll be a happy woman indeed.
But yes, authors who do events with us in future are going to have to put some effort in to hold their own against Patti Smith.